IKEA: Home for Hope讓影片行銷一炮而紅的4個方法

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Home 網路行銷 IKEA: Home for Hope讓影片行銷一炮而紅的4個方法
Published on January 20, 2016

IKEA has recently partnered with the Animal Lovers League Shelter, and the Save Our Street Dogs Shelter to help street dogs to find a new home. So what have they done? IKEA has taken photographs of the dogs and has placed them on its stores, as if the pictures were part of its furniture. When shoppers come to buy they can scan the QR codes of the dogs in order to know their stories and help them to be adopted. Until now the proposal’s been a great success and lots of dogs have found a new home.

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3.影片結束前,呼籲顧客採取行動

無論這部影片拍攝的技巧多好,如果影片中沒有呼籲採取行動的橋段,它可能無法產生行銷的效果。想想你希望人們看完影片以後期望採取什麼行為?是消費?捐錢?還是投履歷?為了達到最大的效果,可以結合視覺和聽覺效果,呼籲觀眾採取行動。

範例:

IKEA在新加坡與照顧流浪動物的非營利組織合作,推出「Home For Hope」慈善計畫,IKEA將流浪狗做成立牌,置放在家具展示間裏,呼籲顧客採取行動領養,讓家庭有寵物的陪伴能更完整。

文字資料來源:http://www.startuptaiwan.com/blog/post/5541eeddbc53a7ff071daebe?tag=5537192d82297c84105a7a26

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心得分享:
呼籲顧客採取行動,是一切的重點,
沒有呼籲行動,顧客就會被動,
適時的提醒是很重要的!
Category :  網路行銷
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